Form and Graphics Projects:
Nature and Form
Brief: To take inspiration from nature and to represent its prominent physical features in products.
Trimmer resting on its charger
The form was inspired from the sleeping position of the toucan.
Weighing Machines for Hospitals
The brief was to redesign the form of an existing product keeping in mind the environment it is being used in.
Weighing Machines at present
Re designed product
AXE Spray for Women
The brief was to redesign the form and the graphics for AXE, but working on a new segment of AXE called AXE for Women.
Mood Board Original product(male)
Redesigned product (female)
Dr Scholl Sandals
Brief : The brief was to re design the Dr Scholl footwear keeping in mind the the target audience 18 - 30 years of age.
Techno aesthetic Detailing Project :
Electric Mosquito Bat
The brief was to re-design the Electric Mosquito Bat emphasizing on specific details of the bat. Form or color was to be unchanged.
Structural Packaging Project :
Single Disposable Condom
To recreate a fresh packaging for the disposable condom
Needs a packaging which works for both the users and the observers.
The observers being the family members in India who interact with the product on the shelves of supermarkets and other medical stores.
Key issue : Product disposal
I introduced a new unraveling system. As a result the lubricant collects below.
The leak of the lubricant is restricted and the condom is protected from damage while opening the package. This is more effective as compared to the earlier design.
At the time of disposal, the condom is placed inside and the sticker label can be removed and used to seal the package. Additional coating of polyethylene on the inside has been provided to prevent the discharge from dampening the paper and soaking it through.
View full process
View full process